We are cyclists, we are engineers and we come from a traditional textile family. Additionally, we are Swabian and therefore also somewhat pedantic when it comes to detail. So it is quite clear what we are using all these skills for, right?
Our passion for quality means you have fun for longer
Our sole focus is to develop our products for undisturbed comfort, our sole purpose is to enable you to be on the bike without irritation.
No compromises. None!
Compromises are called compromises because that is what they are. They are not solutions, we relentlessly refine the perfect interface between the athlete and the bike for seated comfort
The pursuit of perfection.
Perfect products are the ones where you no longer wonder if things could be diferent, but you wonder why you have been without them for so long. This is the kind of product we are aiming for.
Schwäbisch Engineering - The ultimate form of German Engineering.
Perfection for therider.
Our engineering heart follows our cyclist's soul, we are not satisfied unless state-of-the-art technologies make both heart and sole happy. Anyone who knows us Swabians knows that we are not making it easy for ourselves with this claim.
Radical ideas are not created by taking small steps
If we were satisfied with taking small steps, we would not have set up a company. We want to create something really new. With the 'me bibs' we have revolutionized bib shorts. With the upcoming ezero, we are going exactly down this uncompromising path.
Swabian home advantage.
Nowhere in Germany are so many innovators and first-class companies bourne. We like to talk about it so much and this is what makes us better.
